For our seventh collection 'Lighting Momentum', we look to the world’s need for light, optimism, and progress. We move away from an erratic way of living, shifting to a grounded approach, embracing stability and consistency. We seek a departure from extremes and distractions, we aim to bring a sense of balance, harmony and confidence as we navigate an unpredictable world.
The collection introduces new additions to the colour palette, with a nod to nature with accents of deep greens, burnt orange and sky blue. Shades that are uplifting and wholesome. We continue to develop our trans-seasonal silhouettes and fabrics with a long-term vision in mind. And, with every new production run we edit and refine our pieces in the continual search for perfection.
We wanted to convey a sense of moving through a tunnel and breaking into light. With our editorial shoot, lensed by Aart Verrips and styled by Kelly Fung, we are intentionally creating a curved, distorted sense of movement to echo this feeling - lighting momentum.
I hope you enjoy the collection!
Regards,
Mikael
